IBM CMO STUDY: Digital Era Transforming CMO’s Agenda, Revealing Gap In Readiness



A new IBM study of more than 1,700 chief marketing officers from 64 countries and 19 industries reveals that the majority of the world’s top marketing executives recognize a critical and permanent shift occurring in the way they engage with their customers, but question whether their marketing organizations are prepared to manage the change.

At the same time, the research shows that the measures used to evaluate marketing are changing. Nearly two-thirds of CMOs think return on marketing investment will be the primary measure of the marketing function’s effectiveness by 2015. But even among the most successful enterprises, half of all CMOs feel insufficiently prepared to provide hard numbers.

And most of these executives – responsible for the integrated marketing of their organization’s products, services and brand reputations – say they lack significant influence in key areas such as product development, pricing and selection of sales channels.

The IBM study found that while 82 percent of CMOs say they plan to increase their use of social media over the next three to five years, only 26 percent are currently tracking blogs, 42 percent are tracking third party reviews and 48 percent are tracking consumer reviews to help shape their marketing strategies. 

Microsoft Dynamics CRM Launches New “Cloud CRM for Less” Offer


Microsoft Corp. today announced a new “Cloud CRM for Less” offer that helps customers of Oracle, Inc. and SAP switch to the familiar, intelligent and connected experiences delivered by Microsoft Dynamics CRM Online. Building on the momentum of the global launch of Microsoft’s online CRM service in the first half of 2011, Microsoft is extending $150 (U.S.) cash per user seat (minimum of 50 seats per organization) to up to 500 user seats for each eligible customer. 1 This offer provides an opportunity for dramatic cost savings and helps customers realize the benefits from using software and online services that work the way people and organizations work.

Quiterian’s Webinar: Predicting and avoiding customers’ churn


It is between five and fifteen times more expensive to gain new customers than to retain the current ones.

Knowing soon which customers will abandon the company or will reduce the consumption of its products or services is crucial in order to increase the degree of retention, to build a solid CRM strategy and to save costs from prospects and acquisitions.

Join us next February the 15th at 16:30pm and see, through Víctor Muakuku, Senior Consultant at Quiterian, how to: