Explainer video is a short, engaging marketing video that highlights the services and solutions of a company or explains the essential features of a product. Various companies have also started to deploy explainer videos as a key part of internal communication and have used it for onboarding & training purposes and presentations.
Companies from B2B and B2C segment both are using animated explainer videos to help them with their marketing and promotion. Animated video explainers may not be cartoony, it’s not kid stuff. We all have viewed these videos as an audience somewhere or the other, but if you are planning on creating explainer animations now, this article serves as a good base to highlight examples and suggestions.
CREATING A VIDEO USING ANIMATION IS A GREAT START. WITHIN THIS THERE ARE A LOT OF VARIED OUTPUTS THAT YOUR FINAL VIDEO CAN HAVE. THE AIM OF THIS ARTICLE IS TO SHOW YOU EXAMPLES OF ANIMATED EXPLAINER VIDEOS THAT ARE AWESOME, WITH FEW HIGHLIGHTS OF WHAT MAKES THEM GREAT. TIPS FOR CREATING THESE VIDEO ARE AVAILABLE AS BONUS AT THE END OF THE ARTICLE. ENJOY THE VIDEO EXAMPLES
Google’s official tagline for the product is, “We’re streaming and sharing in new ways our old routers were never built to handle. Meet OnHub, a router from Google that is built for all the ways you use Wi-Fi.”. With its unique circular design, OnHub, provides strong and reliable signal throughout the house and eliminates Wi-Fi dead zones. The explainer video uses flat design and simple visuals to showcase the ‘congestion sensing’ technology of the router