Dataprix

By Lic. Lourdes Aja Quiroga.

Abstracs: The different meanings of the terms information management, knowledge management, and quality management are analyzed; as well as their relation to the information institutions activities. It is demonstrated that the existence of one of them implies the presence of the others, if the information institution is considered as an organization of knowledge and excellence.

Subject headings: MANAGEMENT CAPACITY; INFORMATION CENTERS; INFORMATION SCIENCE, QUALITY MANAGEMENT

In these slides the case of study of a bank appears that considers the necessity of a greater knowledge of its clients to be able to define its strategies of business suitably. Thanks to the use of tools of Business Intelligence, in particular of Data Warehouse and Data Mining, and to the definition of clear objectives of business, this bank could analyze the behavior of its clients, segment them, make decisions estraté gicas based on this behavior, to make predictions and to analyze the results of the application of these decisions, being valued therefore the return of the investment. The presentation is structured in the following sections: - The economy of the business and the management of clients - Modelamiento of value - Modelamiento of potential - Segmentation - Modelamiento of desertion - précticas Applications - Results