How is Marketing Automation Related to Big Data?

Big data tagsMarketing automation means using software platforms and tools to conduct marketing strategies more efficiently and effectively by automating repetitive tasks and processes. Typical tasks marketers might automate include segmenting customers based on interactions with a website, and managing email campaigns.

Marketing automation is a constantly evolving field, and as technology advances further and faster, marketing automation best practices today may not be relevant in five or ten years..

The Clouds Economy

The Clouds Economy is a book presenting the multi-dimensional perspective of Cloud Computing (CC): economic, technological and sociological. The publication explains what and for whom CC is, how and why one should take advantage of Cloud solutions. In addition, the book contains the description of the CC evolution from distant yesterday, through deep today, to distant tomorrow.