CRM solutions for SMEs

The customer

I've found an interesting Discussion on CRM Experts Linkedin Group baout the search of CRM solutions for small businesses.

The debate has many responses and, apart from good advices, have come many proposals for CRM applications aimed at SMEs, so I've decided to create a list, that I hope to be useful..

Democratization of Business Intelligence

 

Some information systems have exceeded the boundaries of the department and his knowledge has spread to all areas of the company. As the technologies are becoming easier to use and accessible for all business casuistry, his knowledge extends and extends beyond the field of "understood" by the experts, to be known by every company profiles. Concepts such as CRM, ERP, etc., Not long ago in companies known only to the department and the department involved (Marketing and Sales for CRM, ERP Operations, Human Resources for the intranet, etc.).. Concepts today are managed and understood by anyone in the business world.

As for Business Intelligence, I believe that unfortunately is still preserve of experts and technologists. Today it is very common to find a business decision makers are unclear about the functions, spheres of influence, potential and business benefits of a Business Intelligence system. The BI is still known by a few, there has been democratized, it has jumped the hurdles of technology to be part of each and every one of the departments of companies. In my opinion there are several reasons for this.