Explainer video is a short, engaging marketing video that highlights the services and solutions of a company or explains the essential features of a product. Various companies have also started to deploy explainer videos as a key part of internal communication and have used it for onboarding & training purposes and presentations.
Big Data marketing refers to the use of high-velocity, voluminous, and variable data to improve a company’s marketing efforts. When people think of the term Big Data, they often make the erroneous assumption that it’s just about the size of the datasets.
However, Big Data refers to data expanding on two other fronts —velocity and variety..
Marketing automation means using software platforms and tools to conduct marketing strategies more efficiently and effectively by automating repetitive tasks and processes. Typical tasks marketers might automate include segmenting customers based on interactions with a website, and managing email campaigns.
Marketing automation is a constantly evolving field, and as technology advances further and faster, marketing automation best practices today may not be relevant in five or ten years..