Big Data

What is Big Data Marketing and Does it Help Lead Generation?

Bigdata marketing and lead generationBig Data marketing refers to the use of high-velocity, voluminous, and variable data to improve a company’s marketing efforts. When people think of the term Big Data, they often make the erroneous assumption that it’s just about the size of the datasets.

However, Big Data refers to data expanding on two other fronts —velocity and variety..

Oracle Unveils the Oracle Big Data Appliance

To help customers integrate and maximize the value of Big Data, Oracle announced the Oracle Big Data Appliance today at Oracle OpenWorld 2011. Offering customers an end-to-end solution for Big Data, the Oracle Big Data Appliance, in conjunction with Oracle Exadata Database Machine and the new Oracle Exalytics Business Intelligence Machine, delivers everything customers need to acquire, organize, analyze and maximize the value of Big Data within their enterprise.

MicroStrategy to Unveil Innovative New Technologies for Big Data, Mobile Intelligence, Cloud Intelligence, and Social Media at MicroStrategy World Monte Carlo

MicroStrategy, worldwide provider of business intelligence (BI) software, announced MicroStrategy World Monte Carlo will feature the worldwide launch of multiple new innovative technologies. The four-day event will be held July 11-14, 2011 at the Hotel Fairmont Monte Carlo.

MicroStrategy World Monte Carlo will highlight four of the hottest trends impacting businesses today: big data, mobile, cloud, and social media. At this event, MicroStrategy will unveil its new technologies that enable companies to capitalize on these major trends to work more efficiently and gain competitive advantage. This pivotal event will bring together visionaries, industry experts, and innovative technologies that can help to turn these disruptive trends into business opportunities. Attendees will see many of MicroStrategy’s newest products and features, with compelling demonstrations from MicroStrategy’s technology leaders.

Big Data