A contest to send a DBA to space

Redgate has organized a contest for DBA's with a spectacular prize: A space trip!

The winner will be the first DBA to go into space. A very original initiative. If you want to apply, visit the page

If you take part, count with my vote 


This is the promotional video of DBA in space: 


Good luck!

Spanish Retailer NECK & NECK Improves Customer Relationships, Increases Sales with IBM Predictive Analytics

IBM today announced that NECK & NECK, a children's clothing retailer in nine European countries with more than 200 stores, is using IBM predictive analytics software to maximize customer relationships and improve the overall business. Using IBM predictive analytics, NECK & NECK has effectively targeted sales promotions, improving campaign response rates by more than 25 percent and increasing the average amount of consumer purchases by 15 percent in one year.

In April 2010, retail sales continued to show signs of improvement since early 2008, but at a more sluggish pace than in recent months. In a still uncertain economy, retailers today need to spot trends early and proactively reach customers, rather than react to demand. IBM predictive analytics gives retailers real foresight about customer trends and deeper customer understanding and increases the overall lifetime client value.