Times change, and businesses invent new approaches or transform current ones to keep up with the technological breakthroughs happening almost every month now. Considering how much data businesses need to deal with on a daily basis, decision-making becomes more difficult, and common Business Intelligence (BI) practices may not be enough.

Gathering and properly using data helps a company not only to gain insights but also to improve decision-making, which results in a better outcome of the strategy a business follows. It is common for companies from various industries to use business intelligence tools, because they help to make sense of their data, find patterns in historical data, and predict company’s future actions. Business Intelligence (BI), Business Analytics (BA), Data Intelligence (DI), and Data Analytics (DA) are some of the approaches that are used by companies to improve their processes.

Ensuring that your team follows a firm project plan and has clear communication is vital if you want your business to succeed with the product you have in mind. You need to think through all the related processes and find specialists with relevant skills. In general, managing any project is not an easy procedure. It requires working with extensive paperwork, keeping records, and dealing with legal contracts between clients and vendors.

Notes from the Conference by Ramón Sánchez Bayton, General Director of GAIN Dynamics, at EGADE Business School Monterrey. The content is structured sequentially according to the talk. (Talk in spanish)

 
A client has a life beyond that of customer that is unknown to the company - you have to recompose the puzzle with external data.

Compare your own company to competitors and country economics (Oxford Economics).

The "new client" has access to more information more quickly, likes to share, often immediately; the lidership of the great anonymous; social networks;

The "new client" is hard to manipulate; impossible to control what people say about you; information about you comes from many sources; also a mutichanneled interaction with the clients is much more difficult to administer.

Which parent has never had to face this question? The idea of creating an interactive dashboard comparing the nutritive values of a BigMac against other foods came when replying for the 100th times to this question.

Here is the result accessible from your PC/iPad..