Zoho Books is an online accounting platform designed to offer an all-in-one solution for the financial needs of small businesses and freelancers. With an intuitive interface and a wide range of features, Zoho Books allows for detailed tracking of finances and accounting, including invoicing, expense tracking, financial reports, and more.

Airtable is a highly versatile and user-friendly information management platform that combines features of a spreadsheet and a database. Its intuitive interface and customization options make it an excellent choice for organizing and accessing information efficiently.

Marketo Engage is a complete solution for B2B and opportunity management marketers who want to transform customer experiences by interacting at all stages of complex buying journeys.

By natively supporting both on-demand and account-based marketing strategies, Marketo Engage brings together the efforts of marketing and sales to orchestrate personalised experiences, optimise content and measure business impact across all channels, from acquisition to promotion.

Marketo Engage is part of Adobe Experience Cloud, a complete solution for B2B customer experience management.

Zoho CRM is a Customer Relationship Management software used in SaaS mode. It is a Cloud application, easy to configure and use, and pay by monthly subscription. The price of the Zoho CRM subscription is per user, and the fee depends on the mode of use, or the functionalities that are used.

There is a free subscription with no time limit for 3 users that is perfectly functional as a basic CRM in Cloud mode. For small organisations this free version may be sufficient, and the functionality can always be extended if necessary...

Creatio is a global software company that offers a leading low-code platform for process management and CRM.

Its products can be used with on-premise installation or as a cloud service.

The Creatio CRM offer is mainly structured around 3 solutions:

• Creatio Marketing

         To optimise interactions throughout the customer journey.

• Sales Creatio

         To accelerate the entire sales cycle, from lead to recurring sale.

Salesforce is a cloud-based CRM platform that can provide business departments such as marketing, sales, customer service and e-commerce with a unified view of their customers in one integrated platform.

Microsoft Dynamics 365 is a cloud-based business software solution that includes CRM, ERP and Business Intelligence tools.

Some of the features include:

• Sales, marketing and customer service management
• Financial and human resources management
• Data analysis and visualisation
• Integration with Office 365 and Power BI
• Customisation and extensibility through the use of Microsoft's application platform.

Microsoft product page

HubSpot's CRM platform includes tools and integrations that span marketing, sales, content management, service desk and operations.

Each product can be used independently, and has a free version with more limited functionality that can be upgraded to the premium version at any time.

The solutions that make up the Hubspot platform are:

Marketing Hub

Marketing software to increase web traffic, convert visitors into customers and run complete inbound marketing campaigns.

Sales Hub