What is Domain Authority and How to Calculate it?

"Domain Authority Check"

Domain authority (DA) is an essential yet non-official SEO metric that was developed by Moz. It is basically a score from 0-100 that tells how likely a website is going to rank in Google search results.

But remember, the DA score is not a Google ranking factor. But still, it is one of the most widely recognized and calculated metrics by SEO experts, when it comes to determining the ranking potential of a website.

So, if you want to calculate the domain authority score of either your own site or competitors or for competitor analysis, then this article is for you.

How to Calculate Domain Authority of a Website – Simple Steps

The one and only way to accurately calculate DA scores is by utilizing a domain authority checker tool. Below are the steps that you should follow while  

  1. Pick an Online Tool

"Domain Authority Tools"

You have to find a domain authority checker that will calculate the DA score. Remember, to ensure maximum accuracy, it is recommended to use the most reliable tool.

There is a huge variety of domain authority checkers that you can find online. But not all of them are reliable and the wide availability can make it difficult for you to figure out the best one.

So, what should you do? There is no need to look around, as we have got you covered. Below we have listed multiple factors that you should consider before picking a tool.

  • Operate on Premium APIs: You should opt for a domain authority checker that operates on premium APIs. This will ensure maximum accuracy. To get info about the APIs, you will have to read the information on the tool’s homepage (that you are planning to pick).
  • Should Provide Other Metrics Along With the DA: A good indication of a reliable DA checker is that not only provides only DA score but also provides useful insights about other essential SEO metrics such as page authority, spam score, URL rating, etc.
  • Completely Free to use: We know that this factor does not have any concern with DA score calculation. But it can greatly help in determining the reliability. Always opt for a checker that is completely free to use and does not apply any usage restrictions.

So, these are some of the factors or features that you should consider to pick the right DA checker.

  1. Provide the URL of the Website

Once you have picked the tool, now all you need to do is just simply type or paste the URL of the website whose DA score you want to check. For this guide, we have found a domain authority checker tool by considering all the factors discussed in the step above.

We are going to paste the URL of our domain to see how efficiently it will calculate the DA score. After pasting, you are just required to hit “Check Authority” to start the calculation process.

To provide you with a demonstration of all this, check out the attachment below.

"Domain Authority Checker"

  1. Get the DA Score

Just a few seconds after hitting the “Check Authority” button, the tool will provide you with the domain authority score of the input site URL. In our case, the results we got are in the picture below.

"Domain Authority Results"

So, these are some easy steps that you should follow to calculate the domain authority score of a website.

Frequently Asked Questions

Why is DA considered essential?

It is considered essential by SEO gurus because the score greatly helps them in determining the ranking potential of a website. 

What is considered a good domain authority score?

A DA score between 50-60 is usually considered good. Whereas below 40 is considered average.

Is utilizing a DA checker the only way to measure domain authority score?

Yes, the only way to measure DA score is by utilizing a DA checker.

Final Words

Domain authority is an SEO metric developed by Moz to determine the ranking potential of a website. This metric is measured on a scale of 0-100. The higher the score, the more chances of a website ranking in higher search results. In this article, we have explained simple steps on how you can quickly and efficiently calculate this score.