Most companies have a wealth of user data at their fingertips. This data can provide insights to inform marketing strategies, boost customer satisfaction, retain and attract customers. The key, however, lies in the way marketers collect, analyze, and leverage that data to reach desired goals. Marketing analytics enables marketers to gain actionable insights that drive results.
This article reviews the basic concepts of marketing analytics, including best practices and tools..

Big Data marketing refers to the use of high-velocity, voluminous, and variable data to improve a company’s marketing efforts. When people think of the term Big Data, they often make the erroneous assumption that it’s just about the size of the datasets.

However, Big Data refers to data expanding on two other fronts —velocity and variety..

Marketing automation means using software platforms and tools to conduct marketing strategies more efficiently and effectively by automating repetitive tasks and processes. Typical tasks marketers might automate include segmenting customers based on interactions with a website, and managing email campaigns.

Marketing automation is a constantly evolving field, and as technology advances further and faster, marketing automation best practices today may not be relevant in five or ten years..

SEMrush is one of the best tools of SEM and SEO for marketing online professionals.

If you are a professional of online marketing, either offering services of SEM and SEO positioning to third parties, or belong to the marketing department of a company that invests in Adwords, I am convinced that after trying it you can't stop using it..

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Let's see how SEMrush, one of the tools SEO indispensable, can help us improve our SEO positioning allowing us to track the keywords which we are working and which are not and, more importantly, find out if those words are running our competition and whether they are highly sought words. So, with this competition analysis, we evaluate by what keywords we bet on our strategy of organic positioning, which is better rule, and how we should adapt our publications and organize your linking strategy, internal and external, to improve Any word positioning on search engines.

The broken external links from our web is a major problem because, besides subtracting useful publication, depending on the importance of the external source to supplement the informations of our post, penalize post, and our domain if we have a lot of face to the search engines like Google.
As broken links without significant and is an easy thing to detect for any robot or spider, few SEO tools not report any broken links on our website when making our typical SEO site audit. In this post we will explain how to use the Semrush tool to detect and correct these broken links.