Big Data

How is Marketing Automation Related to Big Data?

Big data tagsMarketing automation means using software platforms and tools to conduct marketing strategies more efficiently and effectively by automating repetitive tasks and processes. Typical tasks marketers might automate include segmenting customers based on interactions with a website, and managing email campaigns.

Marketing automation is a constantly evolving field, and as technology advances further and faster, marketing automation best practices today may not be relevant in five or ten years..

New IBM Smarter Cities Software on the Cloud Helps Cities Transform

Infographic  Smarter Cities. Turning Big Data into InsightCities around the globe are confronted with growing populations, aging infrastructure, reduced budgets, and the challenge of doing more with less. The newest IBM Intelligent Operations software portfolio, based on open cloud computing standards, helps transform city operations to become more efficient. Designed in collaboration with city leaders, the software also applies predictive analytics to help cities budget for capital improvements and improve the efficiency of water utilities. 

The Clouds Economy

The Clouds Economy is a book presenting the multi-dimensional perspective of Cloud Computing (CC): economic, technological and sociological. The publication explains what and for whom CC is, how and why one should take advantage of Cloud solutions. In addition, the book contains the description of the CC evolution from distant yesterday, through deep today, to distant tomorrow. 

IBM Advances Security Intelligence to Help Organizations Combat Increasing Threats

 

IBM unveiled new capabilities planned for its security intelligence platform designed to combine deep analytics with real-time data feeds from hundreds of different sources to give organizations, for the first time, the ability to help proactively protect themselves from increasingly sophisticated and complex security threats and attacks using a single platform.

 

IBM Unveils Breakthrough Software and New Services to Exploit Big Data

 Commits $100 Million to Massive Scale Analytics Research

As companies seek to gain real-time insight from diverse types of data, IBM today unveiled new software and services to help clients more effectively gain competitive insight, optimize infrastructure and better manage resources to address Internet-scale data. For the first time, organizations can integrate and analyze tens-of-petabytes of data in its native format and gain critical intelligence in sub-second response times.