Gartner Report: Cool Vendors in Tech Go-to-Market 2016

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These five “cool” vendors are designed to improve marketing effectiveness and execution


Gartner Report: Cool Vendors in Tech Go-to-Market According to Gartner's analysts, “Marketing and sales enablement leaders should consider these software-as-as-service applications to complement existing CRM tool investments.”

Access this report to find why these vendors are “cool”:



Gartner Cool Vendors in Tech Go-To-Market, Todd Berkowitz, Jim Hare, Ilona Hansen, 18 April 2016.


Report offered by Showpad. Showpad has been named a 2016 Gartner Cool Vendor in the Tech Go-to-Market category, among four other technologies.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.