Most companies have a wealth of user data at their fingertips. This data can provide insights to inform marketing strategies, boost customer satisfaction, retain and attract customers. The key, however, lies in the way marketers collect, analyze, and leverage that data to reach desired goals. Marketing analytics enables marketers to gain actionable insights that drive results.
This article reviews the basic concepts of marketing analytics, including best practices and tools..

Agile test metrics and KPIs are measurements that enable Agile teams to assess how effective their software tests are and whether their testing efforts help achieve specific business objectives. An important aim of Agile software testing is to get testing up to speed with development—metrics and KPIs can assess the efficacy of the Agile testing team in this context.

In this article, you'll find out about the important difference between a metric and a KPI, and why you need to distinguish between the two. You'll also get some examples of KPIs and metrics relevant to Agile software testing efforts. Finally, you'll learn exactly how KPIs and metrics can lead to overall improvement in software testing within an Agile framework in addition to understanding some important measuring pitfalls..