Los directores financieros (CFOs) están cada vez más solicitados para involucrarse en más proyectos diversos dentro de sus organizaciones y para contribuir al crecimiento estratégico con sus habilidades y experiencia. Sin embargo, esto supone un reto importante para los responsables de finanzas, que necesitan utilizar todas las herramientas a su disposición para tomar decisiones sólidas basadas en evidencias cuantitativas.

This article is the first of a total of three that we are going to publish from LITEBI, each one will be part of a Whitepaper focused on the effects and contributions of Business Intelligence to the company from the point of view of the CEO. 

What is Business Intelligence?

Wikipedia gives us the following definition on this concept:
“Computer-based techniques used in identifying, extracting, and analyzing business data, such as sales revenue by products and/or departments, or by associated costs and incomes”

In other words, software tools that enable that all the information of a company (sales, purchases, financial information, production, marketing, etc.) “flows” in an organized way through the business, reaching the right person, at the right time. To this, in LITEBI we would also note that achieving Intelligence needs full-featured and integrated tools to manage and optimize the performance of the company as a whole and to align it with the business strategy.

A tool with all these characteristics makes things easier for those in charge of the decision making in each department: a CFO, a Sales Manager, a CEO or a Controller.