What Data Do You Need for Customer Intelligence?

What Is Customer Intelligence?
Customer intelligence is the process of gathering and analyzing information about customers, in order to better understand their behaviors and needs. It's a multidimensional concept that encompasses various types of data, from demographic and psychographic data to behavioral and transactional data.

En el primer artículo de esta serie tratamos cómo obtener datos de Twitter desde triggers o disparadores. En este punto deberíamos empezar a pensar qué campos incluimos en nuestro análisis e ir estudiando el formato de los mismos.