Such SEMrush reports display information about keywords positioned within the first 20 Google search results for a full web address or URL, which can be a particular page of a domain, a landing page, etc.
There are two types of reports URL, organic Infome and report Adwords
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Organic report for a URL
Organic report for a URL displays information about keywords positioned in the TOP 20 of the organic search results of search for the specified URL.
For each keyword, in the various columns of the result table the following information is displayed:
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Position: Position in search results.
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Volume: Monthly volume of the keyword searches.
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CPC: Ad clicks means by that word CPC.
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Competition: Competition of advertisers indicator for the term.
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Traffic%: Percentage of estimated traffic that the word is wearing the page with respect to total organic traffic for that URL.
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Cost%: Percentage of estimated cost would get those visitors adwords ads.
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Results: Number of pages of results obtained in Google for the search.
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Trend: Small trend graph search in the last year estimated
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Last update: Newest Date on which data have been updated for this keyword.
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SERP source: Access to the page of Google search results in which the term appears
Report Adwords for a URL
The report Adwords for a URL displays information about keywords positioned in the TOP 20 of the sponsored search results for the specified URL. Keywords are acquired Adwords ads to take visits to that URL.
In the results table the same indicators of information in the previous report, but in reference to Adwords keywords for which sponsored ads that lead to the URL is displayed. An "Ad 'column, hovering above shows the ad associated with the keyword, and other' Block 'column, which graphically indicates the location where the ad block shown (top, side included .. ). A click on the icon of the block leads to the search results page showing your ad on the Google sponsored area.
The 'Position' column indicates the position of the ad within the sponsored search results.
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