Marketo Engage is a complete solution for B2B and opportunity management marketers who want to transform customer experiences by interacting at all stages of complex buying journeys.

By natively supporting both on-demand and account-based marketing strategies, Marketo Engage brings together the efforts of marketing and sales to orchestrate personalised experiences, optimise content and measure business impact across all channels, from acquisition to promotion.

Marketo Engage is part of Adobe Experience Cloud, a complete solution for B2B customer experience management.

Zoho CRM is a Customer Relationship Management software used in SaaS mode. It is a Cloud application, easy to configure and use, and pay by monthly subscription. The price of the subscription to Zoho CRM is per user, and the fee depends on the mode of use, or the functionalities that are used...

Creatio Sales is a CRM platform designed to automate and empower the sales process, integrating advanced lead management, personalized automation and real-time analytics.
With a low-code architecture and an omnichannel approach, it facilitates the adaptation of workflows without the need for intensive programming, allowing seamless integration between marketing, sales and customer service.

Oracle Sales is Oracle Cloud's customer relationship management (CRM) solution focused on automating and optimizing the sales cycle. As part of the Oracle CX suite, it offers a unified cloud environment for capturing, tracking and managing business opportunities. Its SaaS (Software as a Service) architecture ensures continuous upgrades, elastic scalability and a subscription model that facilitates adoption without large infrastructure investments.

Salesforce is a cloud-based CRM platform that can provide company departments such as marketing, sales, customer service or e-commerce with a unified view of their customers on an integrated platform...

Microsoft Dynamics 365 Sales is Microsoft's CRM solution aimed at optimizing the sales cycle of medium and large companies. Based on the Dataverse platform and fully integrated into the Microsoft 365 and Azure ecosystem, it offers a set of tools that range from opportunity management to predictive analytics and sales intelligence...

Pega's process automation platform, available both in the cloud and for installation on a web server (based on JAVA) and databases from different vendors, offers RPA (Robot Process Automation), Case Management and BPM (Business Process Management) capabilities, and low-code application development.

The main areas covered by Pega's solutions are:

HubSpot's CRM Platform is a cloud-based SaaS solution designed to unify marketing, sales, customer service, content management and operations activities in a single environment. Its modular architecture is articulated in five independent “hubs” that can be activated either in isolation or together, thus adapting to the needs of small, medium and large companies...

Microsoft SQL Server is Microsoft's classic relational database management system (RDBMS) and one of the best-selling databases on the market.

The database runs in server mode, but can only be installed on Windows servers, providing data and structure access and manipulation services, which can be used from client applications or tools such as SQL Server Management Studio, SQLCmd, or third-party tools that can use connectors such as ODBC, ADO.NET or OLE-DB to execute TSQL commands on SQL Server...