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What Is Marketing Analytics and Why It Matters

By guest on Tue, 05/05/2020 - 18:56
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Most companies have a wealth of user data at their fingertips. This data can provide insights to inform marketing strategies, boost customer satisfaction, retain and attract customers. The key, however, lies in the way marketers collect, analyze, and leverage that data to reach desired goals. Marketing analytics enables marketers to gain actionable insights that drive results.
This article reviews the basic concepts of marketing analytics, including best practices and tools..

What is Big Data Marketing and Does it Help Lead Generation?

By guest on Sun, 03/25/2018 - 01:15
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Bigdata marketing and lead generationBig Data marketing refers to the use of high-velocity, voluminous, and variable data to improve a company’s marketing efforts. When people think of the term Big Data, they often make the erroneous assumption that it’s just about the size of the datasets.

However, Big Data refers to data expanding on two other fronts —velocity and variety..

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Documentación y recursos

Gartner Report: Cool Vendors in Tech Go-to-Market 2016

Gartner Report: Cool Vendors in Tech Go-to-MarketAccording to Gartner's analysts, “Marketing and sales enablement leaders should consider these software-as-as-service applications to complement existing CRM tool investments.”

 

Access this report to find why these vendors are “cool”:

 

 

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