Microsoft Dynamics 365 is a cloud-based business software solution that includes CRM, ERP and Business Intelligence tools.

Some of the features include:

• Sales, marketing and customer service management
• Financial and human resources management
• Data analysis and visualisation
• Integration with Office 365 and Power BI
• Customisation and extensibility through the use of Microsoft's application platform.

Microsoft product page

Pega's process automation platform, available both in the cloud and for installation on a web server (based on JAVA) and databases from different vendors, offers RPA (Robot Process Automation), Case Management and BPM (Business Process Management) capabilities, and low-code application development.

The main areas covered by Pega's solutions are:

Marketo Engage is a complete solution for B2B and opportunity management marketers who want to transform customer experiences by interacting at all stages of complex buying journeys.

By natively supporting both on-demand and account-based marketing strategies, Marketo Engage brings together the efforts of marketing and sales to orchestrate personalised experiences, optimise content and measure business impact across all channels, from acquisition to promotion.

Marketo Engage is part of Adobe Experience Cloud, a complete solution for B2B customer experience management.

Salesforce is a cloud-based CRM platform that can provide business departments such as marketing, sales, customer service and e-commerce with a unified view of their customers in one integrated platform.

Creatio is a global software company that offers a leading low-code platform for process management and CRM.

Its products can be used with on-premise installation or as a cloud service.

The Creatio CRM offer is mainly structured around 3 solutions:

• Creatio Marketing

         To optimise interactions throughout the customer journey.

• Sales Creatio

         To accelerate the entire sales cycle, from lead to recurring sale.

Oracle Eloqua Marketing Automation enables you to create closed-loop sales and marketing activities and manage multi-channel B2B marketing campaigns to nurture lead relationships at every stage of the buying process.

The Oracle Eloqua Marketing Automation cloud solution offers campaign design, advanced lead qualification, real-time firmographic data and integrated sales tools.

HubSpot's CRM platform includes tools and integrations that span marketing, sales, content management, service desk and operations.

Each product can be used independently, and has a free version with more limited functionality that can be upgraded to the premium version at any time.

The solutions that make up the Hubspot platform are:

Marketing Hub

Marketing software to increase web traffic, convert visitors into customers and run complete inbound marketing campaigns.

Sales Hub

Zoho CRM is a Customer Relationship Management software used in SaaS mode. It is a Cloud application, easy to configure and use, and pay by monthly subscription. The price of the Zoho CRM subscription is per user, and the fee depends on the mode of use, or the functionalities that are used.

There is a free subscription with no time limit for 3 users that is perfectly functional as a basic CRM in Cloud mode. For small organisations this free version may be sufficient, and the functionality can always be extended if necessary...

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